Eating the big fish : how challenger brands can compete against brand leaders
Finna-arvio
Eating the big fish : how challenger brands can compete against brand leaders
Tallennettuna:
Ulkoasu |
xxiv, 336 pages : ill. ; 24 cm |
---|---|
Kieli |
englanti |
Alkuteoksen kieli |
englanti |
Julkaisija |
Hoboken, N.J. :
Wiley,
cop. 2009.
|
Luokitus | |
Aiheet | |
Lisätiedot | Adam Morgan |
Bibliografia |
Includes bibliographical references (p. 315-319) and index. |
ISBN |
0-470-23827-5 cloth 978-0-470-23827-1 cloth |
Hae kokoteksti |