Eating the big fish : how challenger brands can compete against brand leaders
Finna-arvio
Eating the big fish : how challenger brands can compete against brand leaders
Tallennettuna:
| Ulkoasu |
xxiv, 336 pages : ill. ; 24 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Hoboken, N.J. :
Wiley,
cop. 2009.
|
| Luokitus | |
| Aiheet | |
| Lisätiedot | Adam Morgan |
| Bibliografia |
Includes bibliographical references (p. 315-319) and index. |
| ISBN |
0-470-23827-5 cloth 978-0-470-23827-1 cloth |
| Hae kokoteksti | |