Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Finna-recension
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Sparad:
| Fysisk beskrivning |
35 s |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
Cambridge, MA :
Marketing Science Institute,
1999.
|
| Serie | Report / Marketing Science Institute, No. 99-120. |
| Ämnen | |
| Mer information | Julie A. Edell, Kevin Lane Keller |