Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Finna-arvio
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Tallennettuna:
| Ulkoasu |
35 s |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Cambridge, MA :
Marketing Science Institute,
1999.
|
| Sarja | Report / Marketing Science Institute, No. 99-120. |
| Aiheet | |
| Lisätiedot | Julie A. Edell, Kevin Lane Keller |