Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
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Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
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| Physical Description |
35 s |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Cambridge, MA :
Marketing Science Institute,
1999.
|
| Series | Report / Marketing Science Institute, No. 99-120. |
| Subjects | |
| Additional Information | Julie A. Edell, Kevin Lane Keller |