Brand asset management : driving profitable growth through your brands
Finna-arvio
Brand asset management : driving profitable growth through your brands
Tallennettuna:
| Ulkoasu |
xvi, 265 s |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
San Francisco (CA) :
Jossey-Bass,
2000.
|
| Sarja | The Jossey-Bass business & management series |
| Aiheet | |
| Lisätiedot | Scott M. Davis |
| ISBN |
0-7879-5077-7 |
| Hae kokoteksti | |