What's in a name?: advertising and the concept of brands
Finna-arvio
What's in a name?: advertising and the concept of brands
Tallennettuna:
| Muut nimekkeet |
What''s in a Name? Whatâs in a name? What’s in a name? |
|---|---|
| Kieli |
englanti |
| Julkaisija |
Armonk
Routledge,
2002
|
| ISBN |
0-7656-0973-8 0-7656-1112-0 1-317-45214-3 1-315-69820-X 1-317-45215-1 9786610912186 1-280-91218-9 0-7656-2170-3 |
| Hae kokoteksti | |