Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Finna-arvio
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Tallennettuna:
| Ulkoasu |
xxx, 511 sivua |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Huomautukset |
Rev. ed. of: Museum strategy and marketing. c1998. |
| Julkaisija |
San Francisco :
Jossey-Bass,
2008.
|
| Luokitus | |
| Dewey-luokitus |
069.068/4 |
| Aiheet | |
| Lisätiedot | Neil G. Kotler, Philip Kotler, Wendy I. Kotler |
| Bibliografia |
Includes bibliographical references and index. |
| ISBN |
9780787996918 cloth |
| Hae kokoteksti | |