Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Finna-arvio
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Tallennettuna:
| Ulkoasu |
xxviii, 395 pages : ill. ; 24 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
San Francisco, Calif :
Jossey-Bass Publishers,
cop. 1998.
|
| Sarja | Jossey-Bass nonprofit and public management series |
| Aiheet | |
| Lisätiedot | Neil Kotler and Philip Kotler |
| Bibliografia |
Includes bibliographical references (p. 369-378) and index. |
| ISBN |
0787909122 acid-free paper |
| Hae kokoteksti | |