Standing room only : strategies for marketing the performing arts
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Standing room only : strategies for marketing the performing arts
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| Physical Description |
xii, 560 pages : ill. ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
"Published in association with Americans for the Arts.". |
| Published |
Boston, MA :
Harvard Business School Press,
cop. 1997.
|
| Classification | |
| Subjects | |
| Additional Information | Philip Kotler, Joanne Scheff |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
0875847374 kovakantinen 9780875847375 kovakantinen |
| Uncontrolled Title |
Strategies for marketing the performing arts |
| Get full text | |