Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
Finna-recension
Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
Sparad:
| Fysisk beskrivning |
18 lehteä ; 30 cm |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
Helsingfors :
Hanken School of Economics : Library, Hanken School of Economics [jakaja],
2009
|
| Serie | Meddelanden från Svenska handelshögskolan, ISSN 0357-4598; 546. |
| Klassifikation | |
| Ämnen | |
| Tillverkare | (Helsinki : IB Bokhandel) |
| Mer information | Kristina Heinonen ... [ja muita] |
| ISBN |
978-952-232-072-8 nidottu |
| Hämta fulltext | |