Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector
Finna-arvio
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector
Tallennettuna:
| Ulkoasu |
xiv, 373 sivua : kuvitettu ; 24 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
London :
Routledge,
1997.
|
| Sarja | Routledge advances in management and business studies, 3. |
| Luokitus | |
| Aiheet | |
| Lisätiedot | Aino Halinen |
| ISBN |
0-415-14607-0 sidottu |
| Hae kokoteksti | |