Media context and advertising processing : media context variables influencing consumer motivation, ability, and opportunity to process information from advertisements
Finna-arvio
Media context and advertising processing : media context variables influencing consumer motivation, ability, and opportunity to process information from advertisements
Tallennettuna:
| Ulkoasu |
89 sivua : kuvitettu ; 21 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Helsinki :
Helsinki School of Economics and Business Administration,
1995.
|
| Sarja | Helsingin kauppakorkeakoulun julkaisuja, B, ISSN 0356-889X; 157. |
| Luokitus | |
| Aiheet | |
| Lisätiedot | Arja Juntunen |
| ISBN |
951-702-893-8 nidottu |
| Hae kokoteksti | |