Strategic brand management : a European perspective
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Strategic brand management : a European perspective
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| Physical Description |
829 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Harlow :
Financial Times Prentice Hall,
2008.
|
| Classification | |
| Subjects | |
| Additional Information | Kevin Lane Keller, Tony Apéria, Mats Georgson |
| ISBN |
978-0-273-70632-8 pehmeäkantinen 0-273-70632-2 pehmeäkantinen |
| Get full text | |