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Record Citations

APA Citation

Keller, K. L., Apéria, T., & Georgson, M. (2008). Strategic brand management: A European perspective. Financial Times Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane, Tony Apéria, and Mats Georgson. Strategic Brand Management: A European Perspective. Harlow: Financial Times Prentice Hall, 2008.

MLA Citation

Keller, Kevin Lane, et al. Strategic Brand Management: A European Perspective. Financial Times Prentice Hall, 2008.

Harvard Style Citation

Keller, K. L., Apéria, T. & Georgson, M. 2008. Strategic brand management: A European perspective. Harlow: Financial Times Prentice Hall.

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