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APA Citation

Solja, E. (2017). Let me tell you a story: Consumer responses to company-created brand stories. Hanken School of Economics.

Chicago Style Citation

Solja, Eeva. Let Me Tell You a Story: Consumer Responses to Company-created Brand Stories. Helsinki: Hanken School of Economics, 2017.

MLA Citation

Solja, Eeva. Let Me Tell You a Story: Consumer Responses to Company-created Brand Stories. Hanken School of Economics, 2017.

Harvard Style Citation

Solja, E. 2017. Let me tell you a story: Consumer responses to company-created brand stories. Helsinki: Hanken School of Economics.

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