Private label strategy : how to meet the store brand challenge
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Private label strategy : how to meet the store brand challenge
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| Physical Description |
xiii, 225 s |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Boston, MA :
Harvard Business School Press,
2007.
|
| Classification | |
| Subjects | |
| Additional Information | Nirmalya Kumar, Jan-Benedict E. M. Steenkamp |
| Bibliography |
Sisältää bibliografisia lähdeviitteitä ja hakemiston. |
| ISBN |
1-4221-0167-3 978-1-4221-0167-4 |
| Get full text | |