A new brand world : 8 principles for achieving brand leadership in the 21st century
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A new brand world : 8 principles for achieving brand leadership in the 21st century
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| Physical Description |
220 s |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
New York :
Viking,
2002.
|
| Classification | |
| Dewey Classification |
658.827 |
| Subjects | |
| Additional Information | Scott Bedbury with Stephen Fenichell |
| ISBN |
0-670-03076-7 sidottu |
| Get full text | |