Principles of advertising & IMC
Finna-recension
Principles of advertising & IMC
Sparad:
| Andra titlar |
Advertising & IMC |
|---|---|
| Fysisk beskrivning |
xxvii, 774 sivua : col. kuvitettu ; 29 cm |
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Beskrivning |
Revision of: IMC / Tom Duncan. 1st ed. 2002. |
| Förlag |
Chicago, IL :
McGraw-Hill/Irwin,
cop. 2005.
|
| Serie | McGraw-Hill/Irwin series in marketing |
| Klassifikation | |
| Ämnen | |
| Mer information | Tom Duncan |
| ISBN |
0-07-111118-2 international edition pehmeäkantinen 0-07-253774-4 alkaline paper |
| Okontrollerad titel |
Principles of advertising and IMC Advertising and IMC |
| Hämta fulltext | |