Principles of advertising & IMC
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Principles of advertising & IMC
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| Other Titles |
Advertising & IMC |
|---|---|
| Physical Description |
xxvii, 774 sivua : col. kuvitettu ; 29 cm |
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Revision of: IMC / Tom Duncan. 1st ed. 2002. |
| Published |
Chicago, IL :
McGraw-Hill/Irwin,
cop. 2005.
|
| Series | McGraw-Hill/Irwin series in marketing |
| Classification | |
| Subjects | |
| Additional Information | Tom Duncan |
| ISBN |
0-07-111118-2 international edition pehmeäkantinen 0-07-253774-4 alkaline paper |
| Uncontrolled Title |
Principles of advertising and IMC Advertising and IMC |
| Get full text | |