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APA Citation

Edell, J. A., & Keller, K. L. (1999). Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Marketing Science Institute.

Chicago Style Citation

Edell, Julie A., and Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Cambridge, MA: Marketing Science Institute, 1999.

MLA Citation

Edell, Julie A., and Kevin Lane Keller. Analyzing Media Interactions: The Effects of Coordinated TV-print Advertising Campaigns. Marketing Science Institute, 1999.

Harvard Style Citation

Edell, J. A. & Keller, K. L. 1999. Analyzing media interactions: The effects of coordinated TV-print advertising campaigns. Cambridge, MA: Marketing Science Institute.

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