Record Citations
APA CitationKotler, P., Keller, K. L., Koshy, A., & Jha, M. (2009). Marketing management: A South Asian perspective (13th ed.). Pearson.
Chicago Style CitationKotler, Philip, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha. Marketing Management: A South Asian Perspective. 13th ed. Singapore: Pearson, 2009.
MLA CitationKotler, Philip, et al. Marketing Management: A South Asian Perspective. 13th ed. Pearson, 2009.
Harvard Style CitationKotler, P., Keller, K. L., Koshy, A. & Jha, M. 2009. Marketing management: A South Asian perspective. 13th ed. Singapore: Pearson.
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