The hero and the outlaw : building extraordinary brands through the power of archetypes
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The hero and the outlaw : building extraordinary brands through the power of archetypes
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| Physical Description |
xii, 384 sivua : kuvitettu ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
New York :
McGraw-Hill,
[2001]
|
| Classification | |
| Dewey Classification |
658.8/27 |
| Subjects | |
| Additional Information | Margaret Mark and Carol S. Pearson |
| Bibliography |
Sisältää bibliografisia viitteitä ja hakemiston. |
| ISBN |
0-07-136415-3 kovakantinen 978-0-07-136415-7 kovakantinen |
| Get full text | |