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APA Citation

Mark, M., & Pearson, C. (2001). The hero and the outlaw: Building extraordinary brands through the power of archetypes. McGraw-Hill.

Chicago Style Citation

Mark, Margaret, and Carol Pearson. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

MLA Citation

Mark, Margaret, and Carol Pearson. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill, 2001.

Harvard Style Citation

Mark, M. & Pearson, C. 2001. The hero and the outlaw: Building extraordinary brands through the power of archetypes. New York: McGraw-Hill.

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