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Record Citations

APA Citation

Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed. Pearson international ed.). Pearson/Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson international ed. Upper Saddle River (N.J.): Pearson/Prentice Hall, 2008.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson international ed. Pearson/Prentice Hall, 2008.

Harvard Style Citation

Keller, K. L. 2008. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Pearson international ed. Upper Saddle River (N.J.): Pearson/Prentice Hall.

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