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Record Citations

APA Citation

Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Pearson/Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. Upper Saddle River (N.J.): Pearson/Prentice Hall, 2009.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. Pearson/Prentice Hall, 2009.

Harvard Style Citation

Kotler, P. & Keller, K. L. 2009. Marketing management. 13th ed. Upper Saddle River (N.J.): Pearson/Prentice Hall.

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