Best practice cases in branding : lessons from the world's strongest brands
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Best practice cases in branding : lessons from the world's strongest brands
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Other Titles |
Lessons from the world's strongest brands |
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Physical Description |
288 sivua : kuvitettu ; 24 cm |
Language |
English |
Language of Original Work |
English |
Item Description |
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed. |
Published |
Upper Saddle River, N.J :
Pearson Education/Prentice Hall,
2003.
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Classification | |
Subjects | |
Additional Information | Kevin Lane Keller |
ISBN |
0-13-141133-0 pehmeäkantinen |
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