Best practice cases in branding : lessons from the world's strongest brands
Finna-recension
Best practice cases in branding : lessons from the world's strongest brands
Sparad:
Andra titlar |
Lessons from the world's strongest brands |
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Fysisk beskrivning |
288 sivua : kuvitettu ; 24 cm |
Språk |
engelska |
Originalverkets språk |
engelska |
Beskrivning |
Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed. |
Förlag |
Upper Saddle River, N.J :
Pearson Education/Prentice Hall,
2003.
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Klassifikation | |
Ämnen | |
Mer information | Kevin Lane Keller |
ISBN |
0-13-141133-0 pehmeäkantinen |
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