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Record Citations

APA Citation

Kotler, P., & Keller, K. L. (2006). Marketing management (12. ed. 12th ed.). Pearson Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12. ed. 12th ed. Upper Saddle River (N.J.): Pearson Prentice Hall, 2006.

MLA Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12. ed. 12th ed. Pearson Prentice Hall, 2006.

Harvard Style Citation

Kotler, P. & Keller, K. L. 2006. Marketing management. 12. ed. 12th ed. Upper Saddle River (N.J.): Pearson Prentice Hall.

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