Record Citations
APA CitationKotler, P., & Keller, K. L. (2006). Marketing management (12. ed. 12th ed.). Pearson Prentice Hall.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 12. ed. 12th ed. Upper Saddle River (N.J.): Pearson Prentice Hall, 2006.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 12. ed. 12th ed. Pearson Prentice Hall, 2006.
Harvard Style CitationKotler, P. & Keller, K. L. 2006. Marketing management. 12. ed. 12th ed. Upper Saddle River (N.J.): Pearson Prentice Hall.
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