Designing interactive value development : perspectives and strategies for high precision marketing
Designing interactive value development : perspectives and strategies for high precision marketing
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| Physical Description |
xix, 362 sivua : ill |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Lund :
Lund Business Press,
2001.
|
| Dissertation Note | Väitöskirja : Lunds univ |
| Series | Lund studies in economics and management, ISSN 0284-5075; 63. |
| Classification | |
| Subjects | |
| Additional Information | Patrick L. Sweet |
| ISBN |
91-974074-0-2 |
| Standard number |
LUSADG/SAEK-01/1068-SE |
| Get full text | |