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Record Citations

APA Citation

Ries, A., & Ries, L. (2004). The origin of brands: Discover the natural laws of product innovation and business survival. HarperCollins.

Chicago Style Citation

Ries, Al, and Laura Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: HarperCollins, 2004.

MLA Citation

Ries, Al, and Laura Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. HarperCollins, 2004.

Harvard Style Citation

Ries, A. & Ries, L. 2004. The origin of brands: Discover the natural laws of product innovation and business survival. New York: HarperCollins.

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