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Record Citations

APA Citation

Pringle, H., & Thompson, M. (1999). Brand spirit: How cause related marketing builds brands. Wiley.

Chicago Style Citation

Pringle, Hamish, and Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. Chichester: Wiley, 1999.

MLA Citation

Pringle, Hamish, and Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. Wiley, 1999.

Harvard Style Citation

Pringle, H. & Thompson, M. 1999. Brand spirit: How cause related marketing builds brands. Chichester: Wiley.

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