The effects of sequential introduction of brand extensions
Finna-recension
The effects of sequential introduction of brand extensions
Sparad:
| Fysisk beskrivning |
36 sivua |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
Cambridge, MA :
Marketing Science Institute,
cop. 1991.
|
| Serie | Report / Marketing Science Institute, no. 91-118. |
| Klassifikation | |
| Ämnen | |
| Mer information | Kevin Lane Keller, David A. Aaker |