The effects of sequential introduction of brand extensions
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The effects of sequential introduction of brand extensions
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| Physical Description |
36 sivua |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Cambridge, MA :
Marketing Science Institute,
cop. 1991.
|
| Series | Report / Marketing Science Institute, no. 91-118. |
| Classification | |
| Subjects | |
| Additional Information | Kevin Lane Keller, David A. Aaker |