Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Finna-recension
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Sparad:
| Fysisk beskrivning |
348 s |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
New York :
Free Press,
cop. 2004.
|
| Klassifikation | |
| Ämnen | |
| Mer information | David A. Aaker |
| ISBN |
0-7432-4938-0 |
| Hämta fulltext | |