Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Finna rating
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Saved in:
| Physical Description |
348 s |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
New York :
Free Press,
cop. 2004.
|
| Classification | |
| Subjects | |
| Additional Information | David A. Aaker |
| ISBN |
0-7432-4938-0 |
| Get full text | |