Strategic brand management : building, measuring and managing brand equity
Finna-recension
Strategic brand management : building, measuring and managing brand equity
Sparad:
Fysisk beskrivning |
xxv, 635, [118] s. : kuvitettu ; 24 cm |
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Språk |
engelska |
Originalverkets språk |
engelska |
Förlag |
Upper Saddle River :
Prentice Hall,
1998.
|
Klassifikation | |
Ämnen | |
Mer information | Kevin Lane Keller |
ISBN |
0-13-120115-8 sidottu |
Standardkoder |
EAN 9780131201156 |
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