Strategic brand management : building, measuring and managing brand equity
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Strategic brand management : building, measuring and managing brand equity
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Physical Description |
xxv, 635, [118] s. : kuvitettu ; 24 cm |
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Language |
English |
Language of Original Work |
English |
Published |
Upper Saddle River :
Prentice Hall,
1998.
|
Classification | |
Subjects | |
Additional Information | Kevin Lane Keller |
ISBN |
0-13-120115-8 sidottu |
Standard Codes |
EAN 9780131201156 |
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