Search

Record Citations

APA Citation

Keller, K. L. (1998). Strategic brand management: Building, measuring and managing brand equity. Prentice Hall.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Upper Saddle River: Prentice Hall, 1998.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Prentice Hall, 1998.

Harvard Style Citation

Keller, K. L. 1998. Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River: Prentice Hall.

Remember to check citations for accuracy before including them in your work.