Brand choice in goal-derived categories: : what are the determinants?
Brand choice in goal-derived categories: : what are the determinants?
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| Physical Description |
137 sivua ; 25 cm |
|---|---|
| Language |
English |
| Published |
Stockholm :
Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI),
2003.
|
| Dissertation Note | Väitöskirja : Stockholm : Handelshögsk |
| Subjects | |
| Additional Information | Fredrik Lange |
| ISBN |
9172586125 |
| Get full text | |