Strategic brand management : building, measuring and managing brand equity
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Strategic brand management : building, measuring and managing brand equity
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| Physical Description |
788 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
Upper Saddle River, NJ :
Prentice Hall,
2003.
|
| Classification | |
| Subjects | |
| Additional Information | Kevin Lane Keller |
| ISBN |
0-13-110583-3 pehmeäkantinen |
| Get full text | |