Managing brand equity : capitalizing on the value of a brand name
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Managing brand equity : capitalizing on the value of a brand name
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| Physical Description |
299 s |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
New York :
Free Press,
cop. 1991.
|
| Classification | |
| Subjects |
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|
| Additional Information | David A. Aaker |
| ISBN |
0-02-900101-3 sidottu |
| Get full text | |