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APA Citation

Prentice, R. M. (1962). Coupon promotions: How to plan, execute and evaluate retailer-redeemed coupon programs : a reference manual. Association of National Advertisers.

Chicago Style Citation

Prentice, Robert M. Coupon Promotions: How to Plan, Execute and Evaluate Retailer-redeemed Coupon Programs : A Reference Manual. [New York]: Association of National Advertisers, 1962.

MLA Citation

Prentice, Robert M. Coupon Promotions: How to Plan, Execute and Evaluate Retailer-redeemed Coupon Programs : A Reference Manual. Association of National Advertisers, 1962.

Harvard Style Citation

Prentice, R. M. 1962. Coupon promotions: How to plan, execute and evaluate retailer-redeemed coupon programs : a reference manual. [New York]: Association of National Advertisers.

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