Principles of marketing
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Principles of marketing
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Physical Description |
637, [98] p. : pages : col. ill. ; 29 cm |
---|---|
Language |
English |
Published |
Boston :
Pearson Prentice Hall,
cop. 2012.
|
Dewey Classification |
658.8 |
Subjects | |
Additional Information | Philip Kotler, Gary Armstrong |
Bibliography |
Includes bibliographical references (p. R1-R24) and index. |
ISBN |
0-273-75243-X international ed paperback 978-0-273-75243-1 international ed paperback |
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