How brands become icons : the principles of cultural branding
Finna-recension
How brands become icons : the principles of cultural branding
Sparad:
| Fysisk beskrivning |
265 sivua |
|---|---|
| Språk |
engelska |
| Originalverkets språk |
engelska |
| Förlag |
Boston, Mass :
Harvard Business School Press,
[2004]
|
| Klassifikation | |
| DDK-klassifikation |
658.8/27 |
| Ämnen | |
| Mer information | Douglas B. Holt |
| ISBN |
1578517745 1-57851-774-5 978-1-57851-774-9 |
| Hämta fulltext | |