Strategic brand management : building, measuring, and managing brand equity
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Strategic brand management : building, measuring, and managing brand equity
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Physical Description |
692 sivua : kuvitettu |
---|---|
Language |
English |
Language of Original Work |
English |
Published |
Upper Saddle River, N.J :
Pearson/Prentice Hall,
cop. 2008.
|
Classification | |
Subjects | |
Additional Information | Kevin Lane Keller |
ISBN |
9780131888593 casebound |
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