Strategic brand management : building, measuring, and managing brand equity
Finna-recension
Strategic brand management : building, measuring, and managing brand equity
Sparad:
Fysisk beskrivning |
692 sivua : kuvitettu |
---|---|
Språk |
engelska |
Originalverkets språk |
engelska |
Förlag |
Upper Saddle River, N.J :
Pearson/Prentice Hall,
cop. 2008.
|
Klassifikation | |
Ämnen | |
Mer information | Kevin Lane Keller |
ISBN |
9780131888593 casebound |
Hämta fulltext |