Strategic brand management : building, measuring, and managing brand equity
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Strategic brand management : building, measuring, and managing brand equity
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Physical Description |
xxvii, 788 sivua, : kuvitettu |
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Language |
English |
Language of Original Work |
English |
Published |
Upper Saddle River, N.J :
Prentice-Hall,
cop. 2003.
|
Classification | |
Subjects | |
Additional Information | Kevin Lane Keller |
ISBN |
0-13-041150-7 0-13-110583-3 pehmeäkantinen |
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