Record Citations
APA CitationKeller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2. ed.). Prentice-Hall.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2. ed. Upper Saddle River, N.J: Prentice-Hall, 2003.
MLA CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2. ed. Prentice-Hall, 2003.
Harvard Style CitationKeller, K. L. 2003. Strategic brand management: Building, measuring, and managing brand equity. 2. ed. Upper Saddle River, N.J: Prentice-Hall.
Remember to check citations for accuracy before including them in your work.