The new strategic brand management : creating and sustaining brand equity long term
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The new strategic brand management : creating and sustaining brand equity long term
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| Physical Description |
xiv, 497 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Published |
London : Sterling, VA,
Kogan Page,
2004.
|
| Classification | |
| Subjects | |
| Additional Information | Jean Noel Kapferer |
| ISBN |
0-7494-4283-2 |
| Get full text | |